The Lords makes its debut at ISM Cologne: the new generation of soft gummies with flavor and attitude
The international trade fair ISM Cologne was chosen as the stage for the official launch of The Lords, a new soft gummy brand entering the market with a fresh, modern and clearly distinctive proposition.
The Lords is born with a clear ambition: to reinvent the gummy confectionery category through intense flavors, premium textures and a bold, disruptive image designed to connect with younger consumers and current consumption trends. Its daring, contemporary visual identity positions it as a brand ready to stand out both on shelf and across impulse and specialty channels.
Behind this launch is CFV Foods, a company with a strong track record in food distribution and deep knowledge of the Spanish market. Its expertise in commercial development and brand positioning has been key to shaping a proposition with significant international potential.
The presentation in Cologne was led by Carlos Fernández Villavicencio, Managing Director of CFV Foods, together with Leticia Fernández, Export Manager, who shared the brand’s growth vision with distributors and international partners. The interest generated during the fair confirms that The Lords resonates with the growing demand for more distinctive, visual and experiential confectionery products.
With this launch, CFV Foods reinforces its commitment to brands with strong personality and global projection, consolidating its role as a strategic partner for the development and expansion of innovative products in the confectionery sector.
The Lords is not just soft gummies. It’s attitude, flavor and design.
And its international journey has just begun.
